AMC Eyes The Walking Dead for Significant Pricing Increases in Ad Revenue
AMC Networks CEO Josh Sapan revealed the network's plan to significantly increase the price for ad space during "The Walking Dead."
During the firm's first-quarter earnings call, AMC Networks CEO Josh Sapan revealed the network's plan to significantly increase the price for ad space during "The Walking Dead."
"We continue to see advertising pricing power for shows like 'The Walking Dead,' which attract large, engaged and desirable audiences," he explained. "While [costs per thousand viewers] in that show particularly have increased, its [value] as an ad vehicle has not been fully realized, and we think there is more pricing upside."
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As such, the company will enact "significant pricing increases" for the show compared to last year, according to COO Ed Carroll. Considering this, CFO Sean Sullivan also believes the current second quarter will see a "significant" increase in ad revenue growth and expects the network to see the strongest year-over-year ad gain of the year.
According to Sapan, "Our horizon for the show is very long." The company's vision for the future of franchise also includes its other shows, including "Fear the Walking Dead" and "The Talking Dead."
AMC's "The Walking Dead" season six is scheduled to arrive on Blu-ray, DVD and Digital HD on August 23.
(via The Hollywood Reporter)
Meagan Damore has served as a CBR Editor since January 2015, though she got her start as a staff reviewer in 2013. She discovered comics thanks to the plethora of movies and television she grew up with, like Batman: The Animated Series, Spider-Man, the original X-Men film trilogy, X-Men: Evolution and Justice League Unlimited. She picked up her first comic in high school and fell instantly in love with the medium. Later, she took her love for pop culture with her to college, where she earned a Bachelor of Arts from Suffolk University and a Masters Degree in Literature from University of Massachusetts Boston. She loves to apply her education to her work writing editorials and conducting interviews. You can catch her writing on Agents of SHIELD, the Arrowverse and more right here on CBR. You can also find her on Twitter at @metathor.
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